Retail Customer Experience reports on Discount Tire’s new abilities for mobile payments:

“Customer service is paramount,” said Evan Hunter, product manager, payments and financing, at Discount Tire. “We mean it when we say if you’re not satisfied, bring it back.”

As consumers have become mobile-device obsessed, tapping devices to research products and compare pricing on everything, Discount Tire realized it needed to meet the mobile consumer’s needs and provide a secure, efficient and satisfying mobile payment experience.

“We’re a large company run like a small company and we knew we had to do something about payments. We want to make sure we take care of our customers and yet stay out of the Wall Street Journal,” explained Hunter during a panel on future proofing the retail business during the NRF conference this week in New York.

Read Discount Tire wheels out mobile payment with one goal in mind at retailcustomerexperience.com now!