As provided in a release by the Harris Poll on April 20, Discount Tire has been named one of several 2016 “brands of the year” in the award category “Auto Service Center.” Explained further by Tire Business, DT is rated the “strongest brand” in its category in this latest EquiTrend Study compiled and published by Harris Poll. According to Tire Business, “this is at least the fourth straight honor for … Discount Tire.” Read the Tire Business’ full report, Michelin, Discount Tire rate top brands; see Harris Poll’s release, the Harris Poll Names 2016 Brands of the Year, for all the top brands named.